Consumer engagement across social media channels can be challenging and frustrating. How do you get retweets, or reach 50 likes on that really cool Facebook post? Businesses, both large and small, post relevant and interesting content with hopes of connecting with customers but may not see the results they’re looking for. So what can you do?
Ragan.com reports that “understanding the psychology of shareable content is crucial to succeeding in online marketing.” You have to ask yourself what is going to make your consumers click like or share your posts. The answer to more shares and likes might be thinking of each post as an emotional experience for your consumers.
How exactly do you evoke an emotional response from your followers? Here are 4 tips from your BBB:
1. Give your followers something they can relate to. Social media channels are a great way to make your brand known, but you should also create relatable content. Consider a post about an upcoming community or sporting event, a pet photo, or a fun fact about how your business was started.
2. Make a social connection. Do you share certain articles or videos with friends simply because you know they will enjoy them? Think of your social media followers the same way. Learn about your audience's interests, and cater your posts to things that will make them smile or think!
3. Create positive content. There are often sad stories or news clips flooding our social media channels. It’s easy to concentrate on the bad, when your followers really want to hear about the good! Various studies have shown that many social media users like to share content that will bring joy and happiness to others. Associate positivity with your brand.
4. Be the expert. Advice and ways to solve problems are definitely shareable. Do you have tips or facts you can give specifically about your industry? Make it known and help your followers out - and chances are, they will want to learn more!
For more information, follow your BBB on Facebook, Twitter, and at bbb.org
This post was written by your BBB Serving Central Ohio's Content & Communications Coordinator, Jordan Abbruzzese.