With Thanksgiving under their belts, many businesses have been working toward maximizing their brands for the upcoming weekend and New Year’s holiday. Since 2016 is winding down, it can be tempting to take a step back and prepare for the upcoming months. Although it does make sense to look ahead, don’t forget to be active during one of the busiest times of the year!
Your Better Business Bureau has 5 tips to help market your business over the holidays:
- Think about emotions. This time of year brings up many feelings, both good and sometimes sad. Try emulating happiness with positive words and phrasing to show how the holidays are a time of compassion and giving. Offer gentle encouragement for starting New Year’s resolutions through GIFs or videos to highlight that your brand is connected and caring. A little humor never hurts either!
- Remember to schedule posts. Scheduling posts in advance is a great tool to ensure that your social media channels are just as active as you are. Don’t be afraid to share similar content across multiple social media platforms, just make sure to put a fresh twist on each post.
- Be present. While businesses may slow down during the next couple of weeks, your followers will still be checking their social media feeds. Many people take time off during the holidays and will have even more downtime than normal. This time of year is a great opportunity to post fresh content and interact with your followers.
- Give profiles a festive makeover. Add a simple bow or holiday theme to your logo or social media profile pictures. You can even upload a spirited cover photo. Small changes will show your customers you’re just as excited about the holiday season as they are.
- Get involved with your community. Getting involved with local charities is a great and natural way to share content with your followers. You can populate your social media platforms with pictures or “go live”.
Be yourself, stay true to your brand, and embrace the upcoming excitement to show your followers the true meaning of the season: warmth and generosity.
For more information on finding businesses you can trust, follow your BBB on Facebook, Twitter, and at bbb.org.
This post was written by your BBB Serving Central Ohio's Content & Communications Coordinator, Jordan Abbruzzese.