Monday, November 21, 2016

8 Ways Your Business Can Prepare For Small Business Saturday

This weekend is Small Business Saturday, a day originally started by American Express. It's a time for consumers and businesses to come together and celebrate the local places that make their community unique.

Your BBB wants to encourage any participating businesses to do all they can to make the most of this Small Business Saturday! If you'd like to step-up your game for this weekend, but don't know where to start, try these tips:

1. Plan ahead. An easy way to get the word out about Small Business Saturday is through social media. You can have a daily post encouraging consumers to check out your business and support others. The Small Business Saturday website also has free marketing materials and images you can use to promote yourself.

2. Spread the word offline. Help create excitement with posters and small signs outside of your business. You can even print off small postcards with more information about what your business does and your hours of operation.

3. Host a "Shop Small" Celebration. There are plenty of things you can do to rally your neighborhood around Small Business Saturday. You can host a casual breakfast when you open with donuts, bagels, and coffee for guests, or even collaborate with your neighboring businesses to think of a cool event or raffle for your consumers.

4. Don't forget the hashtag! Make sure to utilize the hashtags #ShopSmall and #SmallBiz so that your tweets show up on the main Small Business Saturday Twitter feed. You can also encourage consumers to use the hashtag #shopsmall on Instagram to show their support for your business.

5. Consider expanding your day. If you normally are open from 10:00 am - 6:00 pm, consider opening from 8:00 am - 8:00 pm. The longer hours will give more consumers an opportunity to visit your store. Use your social media to inform your followers about your special, extended hours!

6. Give back to the community. Small Business Saturday is a great opportunity to give back to the community that supports you. For example, you could donate a portion of your sales to a local charity and display it for your customers to see or collect canned goods from your shoppers to donate to a food pantry.

7. Create a memorable experience. Think of what makes your business special, and amplify that. If your business sells food, then you could have a small tasting. Give your consumers a reason to remember you and visit again in the future.

8. Don't forget to say Thank-You! A follow up email to your customer or a small "Thank-You" note dropped in their bag will go a long way. Your customers will remember that you made them feel appreciated.

For more information, follow your BBB on Facebook, Twitter, and at

Source: Vertical Response

This post was written by your BBB Serving Central Ohio's Content & Communications Coordinator, Jordan Abbruzzese.

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