8 Ways to Boost Your Recruitment Strategy

Small businesses are faced with a challenging labor market. Deciding to hire someone is more than gaining a new employee--it’s welcoming someone else into your tight-knit family. As an entrepreneur, how do you hire top talent when other small businesses are competing for the same types of workers? BBB has 8 ways you can step-up your recruitment strategy to help get the employees you need!

1. Don’t be afraid to reach out. If locals aren’t answering your calls for employment, look to neighboring communities to see if anyone is interested. The right candidate may not mind making a farther commute or moving for the position.
2. Check out who’s looking! Visit job sites and relevant newspapers to see what kind of jobs candidates are searching for in the “jobs wanted” sections. Are you looking for recent grads to fill your positions? Make sure your job postings are on social media networking sites like LinkedIn and Indeed.
   
3. Ask for referrals. Your current, successful employees may know someone who would be a great fit for your business! Investors in your business may also have a connection with a qualified candidate.
4. Look inside. Do you have an internship program? Consider taking on your intern full-time. Interns have the benefit of seeing how many departments operate and experiencing your business’ culture first hand. If they are currently benefiting your business, use their talents for the future!
   
5. Be flexible. Candidates are interested in perks, and benefits don’t always have to be in the form of a dollar sign. New hires are often satisfied with a well-rounded package of salary and benefits. Many millennials are even willing to accept a lower salary if the workplace is fun with a positive social atmosphere. Consider offering telecommuting as a reward, or having regular work social events as an incentive.
6. Try something new. Consider hiring a freelancer or a contractor on an as-needed basis. Freelancers often come with a diverse portfolio and are excited about helping a growing business. They can learn something new while contributing to your brand.
7. See if you click. When interviewing, make sure that the candidate’s personality is a plus. Skills and experience can be taught, but someone being a good fit is a must. Ask yourself if you’d enjoy getting lunch with this person. See if the potential hire shares your enthusiasm and vision.
   
8. Really talk it out. When interviewing your candidate, have a genuine conversation. Ask what they like to do outside of work. Their hobbies and interests could unveil a gem or hidden skill set that could benefit your business. See if they’re connected with other organizations or charities you’d be interested in working with. Employers should want to hire ambitious candidates who know their future goals. These types of workers will hit the ground running.

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This post was written by your BBB Serving Central Ohio's Content & Communications Coordinator, Jordan Abbruzzese.