The first quarter of the year is in full swing, and many businesses are still in the midst of planning their 2016 marketing plans and goals. The decisions that entrepreneurs make now can create results by the end of the year and sometimes, attracting consumers means making changes. BBB and our surrounding community is supported by small businesses with big ideas, and we’d like to offer some tips to get the ball rolling.
Four Ways To Market Your Small Business:
- Focus on Relationship Marketing. In order to receive business, give the “Keeping in Touch” technique a try. A short newsletter, blog, or Q&A section on your website can make a big difference.
- Establish a Social Media Presence. Social media is the new word-of-mouth marketing. Tweets can now be searched through Google, maintaining a Facebook presence is a simple way to show off your work, and LinkedIn is a great way to network and find potential employees.
- Become active in your community. Join groups like your Chamber of Commerce or civic associations. Participate in these groups and always have some business cards to pass out.
- Create a video ad. Video ads can be added to your website and social media. The concept isn’t new, but Google is starting to incorporate video ads into search results.
In order to improve your business, you might need to learn new skills or take a few risks. Change can be good, and improving your business strategy is even better!
This post was written by your BBB Serving Central Ohio's Content & Communications Coordinator, Jordan Abbruzzese.